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The web page states the following, "Richâ s Home Exteriors family." I saw that the web site also stated " Serving Warren, Washington and Saratoga Counties of Upstate New York." They also said " Richs Home Exteriors, LLC is a residential siding, roofing , gutters, insulation and replacement window specialists. We are family owned and operated for over 60 years. Our Speciality Is Maintenance Free House Exteriors! We service all workmanship for five years in addition to manufacturers warranties. All of our employees are fully insured payroll employees. Glens Falls, NY ." The meta header had vinyl siding new york as the first optimized keyword. This keyword is followed by roofing company ny, glens falls vinyl siding, and glens falls roofer which isn't as urgent as vinyl siding new york. The other words richshomeexteriors.com uses is replacement windows. replacement doors is included and will not be understood by web engines.